42 Is The Answer To Everything?In Personalized Analytics For Retail

An online retailer platform called simply “42” is debuting today at TechCrunch Disrupt NY with new ideas about how to bring the intelligence of online e-commerce tools to brick-and-mortar merchants. The B2B platform provides businesses and brands a way to better connect and personalize their interactions with customers, as well as to gain broader insight into consumer buying patterns, customer loyalty, and more. The company was founded just this February by a team which includes Cathy Han, formerly of Procter & Gamble, and Nick Porter, previously of mobile customer engagement solutions provider Benbria. There are two part-time co-founders involved as well: Lucas Lemanowicz of Palantir and Sarah Hum of Google. Han explains that the inspiration for building 42 – which, yes, is a nod to The Hitchhiker’s Guide to the Galaxy?- arose from her work at P&G, whose clients include several large retailers. “My job was to look at the data, and look at where the gaps in their businesses were. It was a huge realization that, as it turns out, a lot of these brick-and-mortar businesses don’t have access to a suite of online tools,” she explains. “They could use technology a lot better to help engage their customers and drive their sales.” She felt there was not only an opportunity in developing a suite of online tools for this underserved market, but also because there were few who really understood the industry from both the technology and the retailers’ side. 42 today is an online B2B platform which uses data from retailers’ point-of-sale systems. That data is manually exported and uploaded into 42′s systems, but the eventual goal is to automate that process. Once online, the business can view a snapshot of key trends among customers and sales in a visual and intuitive dashboard interface. The main screen shows things like total sales, margins, average sales per customer, growth drivers, popular items and best sellers, among other things. Another part of the 42 interface offers more granular data about the store’s top customers, including demographic and contact information, past purchases, and more. On the consumer side, the system relies on collecting a shopper’s email information at checkout – which could be a challenge given that, historically, this information has only been used to add consumers to mass mailing lists which offered little value. So it will be up to the retailers themselves to explain to customers the benefits

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